stc

إس تي سي

✓ VerifiedTelecomKSAFounded 1998

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Identity by In-house brand team & Brand & Marketing, stc·Last updated: June 25, 2026

Saudi Telecom Company (stc) is the Kingdom's largest telecom operator and the anchor of stc Group's digital ecosystem. Established in 1998 from the former Ministry of Post, Telegraph and Telephone, it listed on Tadawul in 2003 and has since grown from a national telco into a digital, fintech and media group — adopting its bold purple identity in the 2019 rebrand.

Evolution

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2019Digital-era rebrand — lowercase “stc”Rebrand

What changedFull rebrand to the lowercase stc mark and purple identity.

1998

First identity launchedFounding2008

Brand refreshRefresh2019

Digital-era rebrand — lowercase “stc”Rebrand

Assets

Primary logoSVGDownload

WordmarkSVGDownload

App iconSVGDownload

Primary logo

Wordmark

App icon

Usage rules

Clear space

Minimum clear space equals the height of the "s" in the wordmark on all sides.

Minimum size

Digital: 24px height · Print: 10mm

Do

• ✓Use the primary logo with the defined clear space.
• ✓Place the mark on approved brand or neutral backgrounds.
• ✓Keep proportions locked when scaling.

Don't

• ✕Don't recolor, rotate, or restyle the logo.
• ✕Don't stretch, condense, or add effects.
• ✕Don't place the mark on busy or low-contrast imagery.

In the wild

Reference mockup

Reference mockup

Reference mockup

Reference mockup