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Brand History

Riyadh Air

طيران الرياض

✓ VerifiedAviationKSAFounded 2023
Compare eras

Identity by Riyadh Air Brand Studio & In-houseLast updated: June 25, 2026

Riyadh Air is Saudi Arabia's new global carrier, launched in 2023 and wholly owned by the Public Investment Fund. Based in Riyadh, it built a distinctive lavender-and-indigo brand identity well before flying — unveiling its first livery in 2023 — and began commercial operations across 2025–2026 with a Boeing 787-9 fleet.

2024Livery system revealedIdentity

What changedIndigo and lavender aircraft liveries — the brand in motion.

Assets

Primary logoSVG
WordmarkSVG
MonochromeSVG
Primary logo
Wordmark
Monochrome

Usage rules

Clear space
Clear space equals the height of the symbol.
Minimum size
Digital: 24px height · Print: 10mm

Do

  • Use the primary logo with the defined clear space.
  • Place the mark on approved brand or neutral backgrounds.
  • Keep proportions locked when scaling.

Don't

  • Don't recolor, rotate, or restyle the logo.
  • Don't stretch, condense, or add effects.
  • Don't place the mark on busy or low-contrast imagery.

Colors

Primary

Lavender#7A5FB0

Secondary

Indigo#2E2A6E

Neutrals

White#FFFFFF
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Typography

Riyadh Air Display

display

Weights500, 700

Brand systems, at a glance — 1234567890

الهوية البصرية للعلامة ١٢٣٤٥٦٧٨٩٠

Get the fontFoundryCustomLicenseLicensed from brand owner

Riyadh Air Arabic

arabic

Weights400, 700

Brand systems, at a glance — 1234567890

الهوية البصرية للعلامة ١٢٣٤٥٦٧٨٩٠

Reference specimen — official font licensed by the brand owner.

FoundryCustomLicenseProprietary brand typeface (reference specimen)

Brand history

Compare eras
milestone
2023
Brand identity revealed

New airline, new identity — symbol, wordmark and palette.

milestone
2024
Livery system revealed

Indigo and lavender aircraft liveries — the brand in motion.

In the wild

Reference mockup

app_icon

App icon

Reference mockup

signage

Aircraft livery

Reference mockup

social

Social profile

Reference mockup

billboard

Airport lounge

About

Riyadh Air is Saudi Arabia's new global carrier, launched in 2023 and wholly owned by the Public Investment Fund. Based in Riyadh, it built a distinctive lavender-and-indigo brand identity well before flying — unveiling its first livery in 2023 — and began commercial operations across 2025–2026 with a Boeing 787-9 fleet.

Brand voice

Modern, warm, world-class hospitality.

Identity by Riyadh Air Brand Studio & In-house

Facts

Founded
2023
Region
KSA
Sector
Aviation