Identity by Riyadh Air Brand Studio & In-houseLast updated: June 25, 2026
Riyadh Air is Saudi Arabia's new global carrier, launched in 2023 and wholly owned by the Public Investment Fund. Based in Riyadh, it built a distinctive lavender-and-indigo brand identity well before flying — unveiling its first livery in 2023 — and began commercial operations across 2025–2026 with a Boeing 787-9 fleet.
Evolution
Compare eras →What changedIndigo and lavender aircraft liveries — the brand in motion.
Assets
Usage rules
- Clear space
- Clear space equals the height of the symbol.
- Minimum size
- Digital: 24px height · Print: 10mm
Do
- Use the primary logo with the defined clear space.
- Place the mark on approved brand or neutral backgrounds.
- Keep proportions locked when scaling.
Don't
- Don't recolor, rotate, or restyle the logo.
- Don't stretch, condense, or add effects.
- Don't place the mark on busy or low-contrast imagery.
Colors
Primary
Secondary
Neutrals
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Typography
Riyadh Air Display
display
Weights500, 700
Brand systems, at a glance — 1234567890
الهوية البصرية للعلامة ١٢٣٤٥٦٧٨٩٠
Riyadh Air Arabic
arabic
Weights400, 700
Brand systems, at a glance — 1234567890
الهوية البصرية للعلامة ١٢٣٤٥٦٧٨٩٠
Reference specimen — official font licensed by the brand owner.
FoundryCustomLicenseProprietary brand typeface (reference specimen)Brand history
New airline, new identity — symbol, wordmark and palette.
Indigo and lavender aircraft liveries — the brand in motion.
In the wild
app_icon
App icon
signage
Aircraft livery
social
Social profile
billboard
Airport lounge
About
Riyadh Air is Saudi Arabia's new global carrier, launched in 2023 and wholly owned by the Public Investment Fund. Based in Riyadh, it built a distinctive lavender-and-indigo brand identity well before flying — unveiling its first livery in 2023 — and began commercial operations across 2025–2026 with a Boeing 787-9 fleet.
Brand voice
Modern, warm, world-class hospitality.
Identity by Riyadh Air Brand Studio & In-house
Facts
- Founded
- 2023
- Region
- KSA
- Sector
- Aviation
- Website
- Visit website ↗