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Brand History

Aramco

أرامكو

✓ VerifiedEnergyKSAFounded 1933
Compare eras

Identity by Corporate Identity, Aramco & In-houseLast updated: June 25, 2026

Saudi Aramco is among the world's largest integrated energy and chemicals companies. Its roots trace to a 1933 concession; the first commercial oil flowed from Dammam No. 7 in 1938. Renamed the Arabian American Oil Company (Aramco) in 1944, it became the fully state-owned Saudi Arabian Oil Company in 1988 and completed the world's largest IPO on Tadawul in 2019.

1988Saudi Aramco identityIdentity

What changedNationalised identity and the modern Saudi Aramco mark.

Assets

Primary logoSVG
MonochromeSVG
Primary logo
Monochrome

Usage rules

Clear space
Clear space equals the cap-height of the wordmark.
Minimum size
Digital: 28px height · Print: 12mm

Do

  • Use the primary logo with the defined clear space.
  • Place the mark on approved brand or neutral backgrounds.
  • Keep proportions locked when scaling.

Don't

  • Don't recolor, rotate, or restyle the logo.
  • Don't stretch, condense, or add effects.
  • Don't place the mark on busy or low-contrast imagery.

Colors

Primary

Aramco Green#00843D

Secondary

Deep Green#005A2B
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Typography

Aramco Display

display

Weights400, 700

Brand systems, at a glance — 1234567890

الهوية البصرية للعلامة ١٢٣٤٥٦٧٨٩٠

Reference specimen — official font licensed by the brand owner.

FoundryCustomLicenseProprietary brand typeface (reference specimen)

Aramco Arabic

arabic

Weights400, 700

Brand systems, at a glance — 1234567890

الهوية البصرية للعلامة ١٢٣٤٥٦٧٨٩٠

Reference specimen — official font licensed by the brand owner.

FoundryCustomLicenseProprietary brand typeface (reference specimen)

Brand history

Compare eras
milestone
1933
CASOC — founding name & mark

The original company name and wordmark (California Arabian Standard Oil Co.).

naming_change
1944
Renamed “Aramco” — new wordmark

Arabian American Oil Company — new name and wordmark.

naming_change
1988
Saudi Aramco identity

Nationalised identity and the modern Saudi Aramco mark.

In the wild

Reference mockup

app_icon

App icon

Reference mockup

signage

Refinery signage

Reference mockup

social

Social profile

Reference mockup

billboard

Annual report cover

About

Saudi Aramco is among the world's largest integrated energy and chemicals companies. Its roots trace to a 1933 concession; the first commercial oil flowed from Dammam No. 7 in 1938. Renamed the Arabian American Oil Company (Aramco) in 1944, it became the fully state-owned Saudi Arabian Oil Company in 1988 and completed the world's largest IPO on Tadawul in 2019.

Brand voice

Authoritative, precise, enduring.

Identity by Corporate Identity, Aramco & In-house

Facts

Founded
1933
Region
KSA
Sector
Energy