Identity by Corporate Identity, Aramco & In-houseLast updated: June 25, 2026
Saudi Aramco is among the world's largest integrated energy and chemicals companies. Its roots trace to a 1933 concession; the first commercial oil flowed from Dammam No. 7 in 1938. Renamed the Arabian American Oil Company (Aramco) in 1944, it became the fully state-owned Saudi Arabian Oil Company in 1988 and completed the world's largest IPO on Tadawul in 2019.
Evolution
Compare eras →What changedNationalised identity and the modern Saudi Aramco mark.
Assets
Usage rules
- Clear space
- Clear space equals the cap-height of the wordmark.
- Minimum size
- Digital: 28px height · Print: 12mm
Do
- Use the primary logo with the defined clear space.
- Place the mark on approved brand or neutral backgrounds.
- Keep proportions locked when scaling.
Don't
- Don't recolor, rotate, or restyle the logo.
- Don't stretch, condense, or add effects.
- Don't place the mark on busy or low-contrast imagery.
Colors
Primary
Secondary
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Typography
Aramco Display
display
Weights400, 700
Brand systems, at a glance — 1234567890
الهوية البصرية للعلامة ١٢٣٤٥٦٧٨٩٠
Reference specimen — official font licensed by the brand owner.
FoundryCustomLicenseProprietary brand typeface (reference specimen)Aramco Arabic
arabic
Weights400, 700
Brand systems, at a glance — 1234567890
الهوية البصرية للعلامة ١٢٣٤٥٦٧٨٩٠
Reference specimen — official font licensed by the brand owner.
FoundryCustomLicenseProprietary brand typeface (reference specimen)Brand history
The original company name and wordmark (California Arabian Standard Oil Co.).
Arabian American Oil Company — new name and wordmark.
Nationalised identity and the modern Saudi Aramco mark.
In the wild
app_icon
App icon
signage
Refinery signage
social
Social profile
billboard
Annual report cover
About
Saudi Aramco is among the world's largest integrated energy and chemicals companies. Its roots trace to a 1933 concession; the first commercial oil flowed from Dammam No. 7 in 1938. Renamed the Arabian American Oil Company (Aramco) in 1944, it became the fully state-owned Saudi Arabian Oil Company in 1988 and completed the world's largest IPO on Tadawul in 2019.
Brand voice
Authoritative, precise, enduring.
Identity by Corporate Identity, Aramco & In-house
Facts
- Founded
- 1933
- Region
- KSA
- Sector
- Energy
- Website
- Visit website ↗